{"id":4811,"date":"2020-10-29T15:30:21","date_gmt":"2020-10-29T19:30:21","guid":{"rendered":"http:\/\/recipephany.com\/?p=4811"},"modified":"2024-04-20T23:26:41","modified_gmt":"2024-04-21T03:26:41","slug":"king-arthur-flour-chewy-whole-wheat-brownies","status":"publish","type":"post","link":"http:\/\/recipephany.com\/?p=4811","title":{"rendered":"King Arthur Flour Chewy Whole Wheat Brownies: The Lost Recipe"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>To: Bill Tine, Vice President of Marketing, <a href=\"http:\/\/kingarthurbaking.com\" target=\"_blank\" rel=\"noopener\">King Arthur Baking Company<br><\/a><\/em><span style=\"font-style: italic;\">From: Diane Brody, Recipephany.com<br><\/span><span style=\"font-style: italic;\">Subject: Permission to Publish Recipe for Whole Wheat Brownies<br>Date: October 29, 2020, 1:20 PM<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dear Bill,<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I have been a loyal subject of King Arthur for nearly 50 years, starting when I was your company\u2019s account manager at the Boston PR firm, Robert Weiss Associates. My highlight was placing your affable bread-baking evangelist Bert Porter on talk shows. Already popular with New England audiences, this buttoned-down, down-home \u201cMr. King Arthur\u201d required no selling on my part. Who else could demonstrate how to make a loaf of bread so well\u2014even over the radio?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As a bonus, I snagged Bert as my own personal baking mentor. He gave me the courage to dismiss my previous yeasted failures and dive into bread baking, which I did in a big way.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Around that time, my friend Julie* served what she called \u201cKing Arthur Flour Whole Wheat Brownies.\u201d These dense, deeply fudgy, nearly gooey bars made me admire King Arthur all the more. How could a brownie that rich and decadent harbor whole-grain wholesomeness? (Turns out that cocoa and whole wheat have a secret love affair, and nobody ever suspects.) It\u2019s a swoon of chocolate with a perfect chew, uniquely grand yet easy to throw together.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Recently I sought out the origins of this recipe. I started with <em>The King Arthur Flour 200<sup>th<\/sup> Anniversary Cookbook** <\/em>(1990)\u2014one of my baking bibles\u2014authored by Brinna Sands, wife of King Arthur\u2019s president Frank Sands.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I recognized the recipe as \u201cChewy Whole Wheat Brownies\u201d under \u201cWhole Wheat for Dessert.\u201d It also showed up as \u201cGrandmother\u2019s Brownies,\u201d under \u201cCookies &amp; Bars.\u201d It\u2019s from Brinna\u2019s own grandmother, Annie Davis, and apparently so dear to Brinna that she included it twice.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I expected to see the recipe and its pedigree on your baking-mecca-website, but all I have been able to find is \u201cWhole Grain Brownies.\u201d A distant cousin, it calls for white whole wheat flour rather than whole wheat, plus baking powder and chocolate chips.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Why mess with perfection? You should give this heirloom recipe a place of honor on your site so everyone can marvel at it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I\u2019d love to feature a slight adaptation of this gem (see below) on my blog, <a href=\"http:\/\/recipephany.com\" target=\"_blank\" rel=\"noopener\">Recipephany<\/a>. Would you give me your blessing? Of course I\u2019d credit <a href=\"http:\/\/kingarthurbaking.com\" target=\"_blank\" rel=\"noopener\">King Arthur<\/a>. It would be a little like old times, when I helped spread the word about a local company dedicated to helping us become better, happier bakers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Faithfully yours,<br>Diane Brody<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">*The same Julie who brought us <a href=\"http:\/\/recipephany.com\/?p=567\" target=\"_blank\" rel=\"noopener\">Kathleen&#8217;s Tiny Tarts: short and sweet<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">**<em>The King Arthur Flour 200th Anniversary Cookbook<\/em> appears to be out of print. Since King Arthur does not publish this classic recipe in any other cookbook or on their website, Recipephany may now be the only authorized source.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><em>From: Bill Tine, Vice President of Marketing,&nbsp;<a href=\"http:\/\/kingarthurbaking.com\" target=\"_blank\" rel=\"noopener\">King Arthur Baking Company<br><\/a><\/em><em>To: Diane Brody, Recipephany.com<br><\/em><span style=\"font-style: italic;\">Subject: Permission to Publish Recipe for Whole Wheat Brownies<br><\/span><span style=\"font-style: italic;\">Date: October 29, 2020, 1:35 PM<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Diane,<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Thanks for reaching out and love hearing about the stories of past King Arthur branding efforts.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For the recipe, you are welcome to share the adaptation.&nbsp; Could you link to our website where you have \u201ccourtesy of \u2026\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I\u2019ve bookmarked your blog as well as it\u2019s another great source for inspiration.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Thanks!<br>Bill<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-left\"><strong><span style=\"color: #ff6600;\">King Arthur Flour Chewy Whole Wheat Brownies<\/span><\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Adapted from Julie K.\u2019s recipe, courtesy of <a href=\"http:\/\/kingarthurbaking.com\" target=\"_blank\" rel=\"noopener\">King Arthur Baking Company<\/a><\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Preheat oven to 350\u00b0.&nbsp; (Do not use convection setting; it may inhibit the shine.)<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>1 cup King Arthur whole wheat flour<\/li>\n\n\n\n<li>2 cups sugar<\/li>\n\n\n\n<li>\u00be cup cocoa powder<\/li>\n\n\n\n<li>\u00bc teaspoon salt<\/li>\n\n\n\n<li>\u00bd cup butter or margarine, melted<\/li>\n\n\n\n<li>\u00bc cup oil<\/li>\n\n\n\n<li>2 eggs (3 if you want it less chewy)<\/li>\n\n\n\n<li>2 teaspoons vanilla<\/li>\n<\/ul>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Mix flour, sugar, cocoa and salt in a large bowl.<\/li>\n\n\n\n<li>Stir in melted butter or margarine and oil, then beat in eggs and vanilla.<\/li>\n\n\n\n<li>Bake in a lightly greased 9\u201d square pan for about 30 minutes. It should just begin to pull away from the sides of the pan, and the center should be barely set.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>To: Bill Tine, Vice President of Marketing, King Arthur Baking CompanyFrom: Diane Brody, Recipephany.comSubject: Permission to Publish Recipe for Whole Wheat BrowniesDate: October 29, 2020, 1:20 PM Dear Bill, I have been a loyal subject of King Arthur for nearly 50 years, starting when I was your company\u2019s account manager at the Boston PR firm, Robert Weiss Associates. My highlight was placing your affable bread-baking evangelist Bert Porter on talk shows. Already popular with New England audiences, this buttoned-down, down-home \u201cMr. King Arthur\u201d required no selling on my part. Who else could demonstrate how to make a loaf of bread so well\u2014even over the radio? As a bonus, I snagged Bert as my own personal baking mentor. He gave me the courage to dismiss my previous yeasted failures and dive into bread baking, which I did in a big way. Around that time, my friend Julie* served what she called \u201cKing Arthur Flour Whole Wheat Brownies.\u201d These dense, deeply fudgy, nearly gooey bars made me admire King Arthur all the more. How could a brownie that rich and decadent harbor whole-grain wholesomeness? (Turns out that cocoa and whole wheat have a secret love affair, and nobody ever suspects.) It\u2019s a swoon of chocolate with a perfect chew, uniquely grand yet easy to throw together. Recently I sought out the origins of this recipe. I started with The King Arthur Flour 200th Anniversary Cookbook** (1990)\u2014one of my baking bibles\u2014authored by Brinna Sands, wife of King Arthur\u2019s president Frank Sands. I recognized the recipe as \u201cChewy Whole Wheat Brownies\u201d under \u201cWhole Wheat for Dessert.\u201d It also showed up as \u201cGrandmother\u2019s Brownies,\u201d under \u201cCookies &amp; Bars.\u201d It\u2019s from Brinna\u2019s own grandmother, Annie Davis, and apparently so dear to Brinna that she included it twice. I expected to see the recipe and its pedigree on your baking-mecca-website, but all I have been able to find is \u201cWhole Grain Brownies.\u201d A distant cousin, it calls for white whole wheat flour rather than whole wheat, plus baking powder and chocolate chips. Why mess with perfection? You should give this heirloom recipe a place of honor on your site so everyone can marvel at it. I\u2019d love to feature a slight adaptation of this gem (see below) on my blog, Recipephany. Would you give me your blessing? Of course I\u2019d credit King Arthur. It would be a little like old times, when I helped spread the word about a local company dedicated to helping us become better, happier bakers. Faithfully yours,Diane Brody *The same Julie who brought us Kathleen&#8217;s Tiny Tarts: short and sweet **The King Arthur Flour 200th Anniversary Cookbook appears to be out of print. Since King Arthur does not publish this classic recipe in any other cookbook or on their website, Recipephany may now be the only authorized source. From: Bill Tine, Vice President of Marketing,&nbsp;King Arthur Baking CompanyTo: Diane Brody, Recipephany.comSubject: Permission to Publish Recipe for Whole Wheat BrowniesDate: October 29, 2020, 1:35 PM Diane, Thanks for reaching out and love hearing about the stories of past King Arthur branding efforts. For the recipe, you are welcome to share the adaptation.&nbsp; Could you link to our website where you have \u201ccourtesy of \u2026\u201d I\u2019ve bookmarked your blog as well as it\u2019s another great source for inspiration. Thanks!Bill King Arthur Flour Chewy Whole Wheat Brownies Adapted from Julie K.\u2019s recipe, courtesy of King Arthur Baking Company Preheat oven to 350\u00b0.&nbsp; (Do not use convection setting; it may inhibit the shine.)<\/p>\n","protected":false},"author":1,"featured_media":4812,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[190,6,5,1],"tags":[643,638,635,636,924,633,631,637,634,74,641,640,639,642,632],"class_list":["post-4811","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cakes","category-cookies","category-desserts","category-other","tag-bob-weiss-associates","tag-brinna-sands","tag-chewy-fudge-brownies","tag-chewy-whole-wheat-brownies","tag-chocolate-brownies","tag-cocoa-whole-wheat-brownies","tag-fudge-brownies","tag-fudgy-brownies","tag-fudgy-cocoa-whole-wheat-brownies","tag-hersheys","tag-king-arthur-flour-200th-anniversary-cookbook-chewy-whole-wheat-brownies","tag-king-arthur-flour-grandmothers-brownies","tag-king-arthur-flour-whole-wheat-brownies","tag-robert-weiss-associates-public-relations","tag-whole-wheat-brownies"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>King Arthur Flour Chewy Whole Wheat Brownies: The Lost Recipe - Recipephany<\/title>\n<meta name=\"description\" content=\"Decadent and yet whole-grain, this swoon of chocolate has a perfect chew. 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She ran Brody Marketing (brodymarketing.com) for high tech and biotech companiess. She has an MBA with honors from Boston University, and a BA with distinction from Simmons College in communications. You can find her on Linked In if you really want to.\",\"url\":\"http:\\\/\\\/recipephany.com\\\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"King Arthur Flour Chewy Whole Wheat Brownies: The Lost Recipe - Recipephany","description":"Decadent and yet whole-grain, this swoon of chocolate has a perfect chew. 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