Why do restaurants name so many dishes by their ingredients rather than after the chef, the locale, or even a favorite patron? In today’s can-you-top-this cuisine, maybe nobody wants to own up to such culinary contortions as “Crunchy Rabbit with Citrus-Chili Paste and Soybean Purée.” (A real entrée at the Jean-Georges Restaurant in New York City. Curiously, it sounds less mouth-watering than Monty Python’s “Crunchy Frog.” Feel free to stop here and view this sketch now.) Brody’s Second Law of Marketing states that if you can’t name it, you can’t sell it. So why not brand a dish with a memorable name? And the granddaddy of them all is Beef Stroganoff. This recipepany comes…
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