• World Peace Cookies
    Cookies,  Snacks

    World Peace, or Giant Meteor ’16, Cookies

    Cookbook author Dorie Greenspan got this recipephany for intense double-chocolate cookies from Parisian pastry chef Pierre Hermé. When she published it in Paris Sweets, she called them “Korova Cookies.” Then her neighbor suggested “World Peace Cookies.” Smart move. This takes Brody’s Second Law of Marketing one step further: If you can name it better, you can sell it better. These are so luxuriously chocolatey, they could make people momentarily forget their hostilities. I’d be happy if they could just get us through the election season with a crumb of domestic harmony. Toward that end, I’m rebranding them “Giant Meteor ‘16 Cookies,” after the cheeky alternative that’s growing in popularity in the polls. Eat them…